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NonProfit PRO: 4 Ways to Pivot When a Crisis Threatens Your PR Goals

Adaptation became the name of the game when the COVID-19 pandemic hit more than two years ago. Our Programs Team shifted the way it served students, families, and communities, and our Communications Team adapted, too.

Chief Innovation and Communications Officer B. E. St. John reflects on how CIS of Chicago created a new PR strategy, even in the midst of crisis, in a NonProfit PRO article.

“If your organization’s marketing and communications strategy has hit a wall as the pandemic era drags on, it’s not too late to pivot,” he said. “Take stock of your own organization’s core competencies and leverage your full range of expertise. And then start pitching them far and wide to increase your brand awareness.”

Check out his recommendations here.